AUSTIN, TEXAS (Oct. 5, 2006)-Dresser Wayne is launching a powerful new digital merchandising tool that allows fuel retailers to customize promotions of forecourt and in-store products at the one place they know their customers will be: the fuel dispenser.
Using the industry's only integrated and interactive VGA screen built into a fuel dispenser, the new technology, iX™ Media Enterprise, allows retailers to show customized, full-motion video promotions and specials to fuel customers while they fill up their gas tanks.

Dresser Wayne's iX Media Enterprise was developed to help retailers drive customers off pay-at-the-pump islands and back into stores. The new technology runs on Dresser Wayne's award-winning iX Technology Platform and offers several unique features, including the ability to let consumers print coupons at the dispenser.

Developed in partnership with EK3 Technologies, Inc., which manages some of the world's largest and most complex digital merchandising networks, Dresser Wayne iX Media Enterprise takes the user-friendly functionality and robust flexibility of iX Media to a new level.

The iX Media Enterprise features include:

• Custom dayparting technology to allow fuel retailers to offer specific discounts or product promotions depending on the time of day. For instance, iX Media Enterprise could advertise a coffee or breakfast-to-go special during morning drive time hours, then automatically switch to a fountain drink or snack food promotion during lunchtime.
• Dispenser-specific content distribution to provide greater flexibility in reaching specific target audiences. A fuel retailer might customize a marketing message to diesel pump customers, for example.
• An extensive video image library that allows retailers to easily create even more visually compelling promotions. EK3 Technologies' media services division, Channel 3 Media, can also provide customized creative and production services.

Like Dresser Wayne's iX Media, iX Media Enterprise is designed to help retailers boost in-store and forecourt sales of high margin products, create customer loyalty, and increase the effectiveness of branding campaigns. While iX Media Enterprise is designed to market to customers at the pump, a complimentary technology, C-Store Media™ broadcasts coordinated product promotions on in-store screens. Both iX Media and C-Store Media offer plug-and-play functionality, providing retailers with a user-friendly, web-based tool that guides them step-by-step through the process of choosing images, writing promotional text, adding pricing information and selecting animation effects.

"Our iX Media and C-Store Media technologies are driven by sophisticated software that runs numerous algorithms to choose and deliver the right message at the right time, locally or globally, providing fuel retailers a complete end-to-end solution that drives sales and increases profits," said Nick Prigioniero, president and CEO of EK3 Technologies.

"The ability to offer fuel retailers integrated marketing capabilities at the dispenser and in the store, especially at this level of customization and sophistication, is unprecedented and unrivaled," said D.P. Rabalais, director of North America Marketing for Dresser Wayne.

Because Dresser Wayne's entire iX Technology Platform is built on an open architecture model that utilizes the Microsoft® Windows® CE operating system, iX Media Enterprise can be managed using any POS system and a simple CAT 5 Ethernet cable connection. Upgrades and add-ons can be easily and cost-effectively installed. Dresser Wayne's innovative use of the Microsoft CE platform in its iX Technology Platform earned the company Microsoft's Embedded OEM Partner of the Year award for 2006.

"iX Media Enterprise was intentionally designed, like all the Dresser Wayne iX Technology Platform tools, to provide long-term investment protection for our customers," says Dan Harrell, senior director of marketing for Dresser Wayne. "It is a foundation on which retailers and convenience store owners can build future success, offering greater possibilities for boosting in-store traffic, increasing forecourt sales of premium fuel and car washes, promoting their brand, and building customer loyalty. It provides an unprecedented level of control and versatility."

iX Media Enterprise will be on display at the Dresser Wayne booth at the Las Vegas NACS Show from Oct. 9-11, 2006.

iX is a trademark of Dresser, Inc.
C-Store Media is a trademark of EK3 Technologies, Inc.
Microsoft and Windows are registered trademarks of Microsoft Corporation in the United States and/or other countries.

About Dresser, Inc.

Dresser, Inc. is a worldwide leader in the design, manufacture and marketing of highly engineered equipment and services sold primarily to customers in the flow control, measurement systems, and compression and power systems segments of the energy industry. Headquartered in Dallas, Texas, Dresser has a comprehensive global presence with approximately 6,500 employees and a sales presence in more than 100 countries worldwide. The company's website is www.dresser.com.

About Dresser Wayne

Dresser Wayne, headquartered in Austin, Texas, is one of the largest business units of Dresser, Inc. and is an industry pioneer for the retail fueling industry. Among its innovations, Dresser Wayne was the first to introduce self-service consoles and fuel-blending dispensers to service stations, in-pump card readers and cash acceptors, in-pump radio frequency identification payments systems and dispenser-mounted touchscreen payment/communication systems. In addition, Dresser Wayne designs and markets software systems that enable its retail fueling customers to manage the convenience store aspects of their businesses more efficiently, including inventory control, price book management, labor management and site administration. The Dresser Wayne website is www.wayne.com.

About EK3 Technologies, Inc.

London, Ontario-based EK3 Technologies, Inc. leads the narrowcasting and digital signage industry with world-class engineered solutions. EK3 builds high performance, large-scale solutions for the QSR, retail, grocery, financial, automotive and advertising industries. EK3 prides itself on being one of the few digital merchandising companies in the world to be validated Ready for IBM Retail Store Innovations - Store Integration Framework (SIF). EK3 and IBM have worked closely to develop and deploy some of the largest digital merchandising solutions for large-scale retail and service enterprises in North America and Europe. EK3's website is www.ek3.com.

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COMPANY CONTACT:
DP Rabalais
Director, North America Marketing
(512) 388-8444
dp.rabalais@wayne.com